Brazilian Cherry Flooring, more appropriately referred to as Jatoba flooring, is the most popular tropical wood in North America. You may not realize all the steps it takes us to get product to market, especially when you are dealing with a direct importer such as stewartfloor who is involved in the process at all levels. The following photos show the process of taking Brazilian Cherry lumber and turning it into flooring blanks first and the blanks into moulded flooring. It’s very different from going to the supermarket and buying off the shelf. Nature works very differently, not to mention the issues we don’t control, such as shipping, currency fluctuations, manufacturing delays etc.
Many companies promote their many locations on the internet, dozens of warehouses or the fact they “represent” the best mills in South America. The difference is those companies buy the flooring product out of someone elses warehouse here in America. We directly import our flooring in 20′ ocean containers at 11,000 square feet a container. We are financially invested in the process as stewartfloor has to pay it’s manufacturing partners days after the container sails from the port in South America. You can realize the financial commitment and resources this takes to bring these products to market without a middleman being involved. We are proud to offer you the finest flooring which is proven in the marketplace through distribution, dealers and homeowners alike. We maintain warehouses in Chicago, Illinois; Greensboro, North Carolina; Baltimore, Maryland; and Oakland, California.
I hope you find the following photo journey interesting.












